Strategy
When Larry Jacobs and Marc Dobson first travelled from South Africa to the Adelaide Hills, they were captivated by the landscape and patchwork of vineyards, orchards and native vegetation. So much so, they purchased Hahndorf Hill Winery and set about exploring the Austrian varietal, Grüner Veltliner with international wine show success following.
After a comprehensive discovery phase, our strategy was to reposition Hahndorf Hill as Australia’s House of Grüner Veltliner and develop the brand to visually represent what originally captivated Larry and Marc in the first place.
Whilst most Adelaide Hills wine brands fight over being famous for Sauvignon Blanc and Chardonnay, Hahndorf Hill’s obsession with Austrian varietals is what stands them apart. Hahndorf Hill just needed to claim Australia’s House of Grüner Veltliner. The trademark developed for the business is a simple manifestation of this positioning—within the simple house shape sits a vine, doubling as the letter H.
