Strategy
Nestled high in the Adelaide Hills and surrounded by some of the region’s best vineyards, The Lane Vineyard has always represented the best of the Hills since 1993. With four distinct tiers of single-vineyard wines, a fine dining restaurant and views to die for, The Lane Vineyard is home to one of Australia’s best wine tourism experiences. Their Blanc de Blanc, Lois, set the benchmark for Adelaide Hills sparkling and is in the top 3 Australian on-premise wine brands by sales. It is also an important foundation on which the business is built.
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